custom-designed merchandise for your brand

From designing branded products to setting up your print-on-demand online store, Go To Market has you covered.

We’re pros at designing beautiful & fashionable products that reflect your brand (no logos slapped on tees here!). We then set up a print-on-demand store on your own website for a seamless buying experience. The best part is that you never need to worry about printing minimums or figuring out where you are going to stash your inventory.

Print-on-demand has made it possible for businesses of all sizes to have beautifully-branded merchandise.

Print-on-demand means that everything is printed as it is ordered:

  • No holding inventory or running to the post office with boxes
  • No buying products in bulk in a variety of sizes and hoping they will sell
  • No guessing what people will like, because you can easily switch out designs and products as you see what they buy
  • It is eco-friendly -- no product gets thrown away because a size or color wasn’t popular

Having merchandise has really shifted my business from a brand to a movement. This store really took my brand to the next level — I love seeing my clients and customers tagging me in their photos, sharing what it means to be vibrant & how they are liking their products.

Carly Jean Wright, The Vibrant Mama Method

Here’s how the Go To Market process works

  1. We meet with you to discover how branded merchandise supports your business goals.
  2. We create several designs for you to choose from.
  3. You order samples of everything so you can touch and feel your products.
  4. We set up your branded merchandise store, fully integrated with your website, with 6 to 9 products that you can start selling right away.

Contact us to set up a complimentary consultation today, and have your first merchandise samples delivered within 3 weeks.

Amanda and Jessie made our store happen and in such a short turnaround time. The products are high quality and their design input made things feel less overwhelming. Having branded products helps us build strong identity in our community!

April Hinkle, Just Human

Some of our Favorite Projects

It's so exciting to see your brand and its mission come to life! Creating this merchandise has been one of the most fun expressions of my brand to date. These items allow me to tell the story of my brand while allowing others to wear a positive mantra and tell their own stories too.

Randi Zinn, The Going Beyond Movement
Go To Market: Custom-Designed Mug

Meet the Team

Go To Market: Amanda Hofman

Hi! I’m Amanda, Co-Founder of Go To Market, where we create custom merchandise stores for companies, influencers, and podcasters.

I have always loved playful fashion and branded merchandise – my gold glitter s’well bottle with our company logo on it is always on me — and I thrive on helping companies expand their brand recognition.

Before Go To Market, I was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC. I designed 150 events per year that strengthened the connection between brands — chic NYC stores, restaurants, event centers and more — and their customers. I sold Urban Girl Squad in 2014 and took several years off to be home with my two kids before starting Go To Market in 2020.

3 fun facts about me:

  • I ran my first marathon in 2019 and can’t wait to run NYC again
  • I love Inbox Zero and preach about it to anyone who will listen
  • I will put anyone’s hair into a French braid — just ask


Hear Amanda talk about the creation of Go To Market and her career journey here.

Go To Market, LLC

Hi! I'm Jessie, Co-Founder of Go To Market.

I've enjoyed the last 20 years helping companies establish their visual brands and designing everything to support that brand from temporary tattoos to engraved glassware. I don't hesitate to roll up my sleves for projects that require some elbow grease. Once I hand-carved text into planks of wood to get the most authentic look possible — and loved every minute of it.

With all the different formats out there — web, mobile, social, print — I know how crucial it is for designs to look great no matter how they're used. I love seeing a company's personality shine everywhere.

When I'm not at my desk, you'll find me chasing after my two kids and our rescue dog, Kirby.

3 fun facts about me:

  • I write music in my spare time
  • I have a collection of fountain pens, both vintage and modern
  • I love a good crime novel!

Amanda and Jessie made the process fun and easy. Having this store is great for our brand awareness, and it is such a low lift. It sells itself and I don't have to worry about a thing. It gives our audience a fun way to feel connected to our brand!

The Forem

Get in Touch

Call us at 212.594.4036 or fill out the form below.